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Practical guides on website SEO checks, GEO optimization for AI search, and how to use website checker tools effectively — all in plain English.

These posts are the long-form half of the site. Each one takes a single question — how to run a full SEO check without paying for a tool, what generative engine optimization actually requires, which free checkers are worth your time — and answers it end to end, with the specific steps and the reasoning behind them rather than a list of tips.

If you want the short version instead, the Learn hub holds focused guides that each answer one question directly: what a good SEO score is, why a site is not showing up on Google, how to tell whether a page is optimized. Those are evergreen and get updated in place; the posts below are dated and read in order.

Everything here is written against the same checks the product runs, so the advice and the tool agree. If you would rather see your own numbers before reading about anyone else’s, start with a free website SEO check and come back with a findings list — the guides are considerably more useful when you know which of them applies to you.

Prefer to check something instead of read about it?

The free tools each answer one question about one URL with no signup — whether a page is allowed to be indexed, what its Core Web Vitals are, which AI crawlers your robots.txt allows. Most of the posts above end up recommending one of them anyway.